Many of the organizations neglect Cross Browser Testing of their web applications due to time, and budget constraints, and they might never come to know about how their web applications are viewed by customers on different browsers. If a web application doesn’t provide required convenience in a preferred browser of the customers, organizations will be lose a lot of customers on a daily basis. To have a quality web application, proper software testing procedures need to be implemented. Organizations need to identify what all types of software testing are required for a web application, which could enable to detect all the major defects that are the possible causes of customer dissatisfaction. With different browsers providing different experience for the customers, the customers can select a preferred browser to easily access any service of a web application. Sometimes customers might not be able to access a web application in the browsers available to them. Typically, after implementing rigorous testing, organizations might have stable functional web applications. However, many organizations miss the key trick to implement Cross Browser Testing and scramble to reach customers due to poor compatibility of their web applications on some browsers.

If an organization wants to reach customers worldwide, performing web application testing only on popular browsers might not help, since customers at different locations might be already using various other browsers. So, testing on identified browsers and browser versions that are commonly used in a particular location would help organizations to identify errors and improve compatibility. If Cross Browser Testing is not performed, a web application might look completely different in some particular browsers as each of the browsers will make an application function differently than the other ones which can cause incompatibility.

Usually, whenever a browser is available with new features or upgraded versions, customers would like to use it. If the experience is decent, customers might start using it until the next version is available and forget a browser which they have been using it for a long time. It suggests that customers are never likely to be locked into one particular browser. Moreover, customers are using Smartphones to browse the internet, hence a web application also should be tested on multiple mobile browsers as well.

Organizations that want to increase their number of customers must consider testing Web applications on all the browsers and browser versions for compatibility. Performing Cross Browser Testing manually can be a tedious and time consuming process. And also setting up a number of machines with various browsers and browser versions installed for testing, and maintaining can be expensive. Approaching a cloud-based, cross browser automation testing solution vendor who can help to perform tests on any browser, from anywhere and anytime would be a better option. It will help to mitigate in-house infrastructure, maintenance costs and saves a lot of time, which can be better utilized in other areas in the business.