Today, e-Commerce is one of those industries that are growing very fast. It is driving people away from the traditional ways of purchasing products to purchasing products from online stores/e-Commerce applications anytime from anywhere. With increase in the competition among e-commerce companies, each and every e-commerce company is leaving no stone unturned to provide better convenience for their online customers, so that they visit their e-Commerce applications more frequently for more transactions. These e-Commerce applications need to be user-friendly and accessible on any browser, platform and device to retain the existing customers and to attract new customers. With increase in the demand from the customers for better usability, functionality, performance, these applications are becoming increasingly complex and at the same time it also has become increasingly difficult to ensure quality compliance.

Testing all the quality attributes of an application helps in identifying whether the intended purpose of the application is met or not. Performance is one the quality attributes of these applications which play a crucial role during festival/holiday seasons as a huge number of customers will be trying to access them concurrently. The sudden increase in the traffic might make these applications down. If they are down, customers will turn onto other applications that are running fast and effectively to grab offers. Therefore, performance of these applications during peak seasons determines a company’s business growth. Furthermore, usability is the key and the issues like inadequate application layout, navigation issues, error pages, missing images, poor font and text styling for readability can distract customers and prevent them from coming back again. A simple navigation with flawless browsing would help customers continue to explore these applications.

A high quality user experience will result in converting clicks into transactions. All these quality attributes are crucial for business growth. E-commerce web applications which have a lot of issues will distract customers, and force them to switch to other applications. It will reduce the business growth and profits while competitors who have quality applications with no issues would be serving customers with their needs all the time. Hence, the e-commerce applications need to be tested for all the quality attributes to ensure they perform without any hassles on customer’s side. The E-commerce applications need to work well on all the browsers/platforms/mobile devices along with full functionality and high performance to improve customer retention and attract new customers. These e-commerce web applications should be easily used by anyone anytime from anywhere, which helps companies to achieve a competitive advantage in the online marketplace. Implementing Functional, Usability, Performance and Cross Browser/Cross Platform/Cross Device testing might be very expensive. So companies should approach a cloud-based software testing provider who can help with any type of testing solution or service to save significant amount of time and cost.

For more information about e-Commerce web application testing services, write to us at info@clictest.com